Cosa qualificherebbe come "seria" un'azienda

clipped from www.37signals.com 1. The goal is to apologize sincerely and be taken seriously This was such a strong point. For all the talk about transparency and authenticity, what it really means is this: Can your company mess up bad, apologize sincerely, and be taken seriously? Can your customers trust your apology like you’d trust a friend’s apology if they just smashed your car? Your friend would be pissed, but they’d understand and get over it. Can you say the same for your customers if you really messed up bad? Would they understand and have your back through the tough times? Would they empathize?

La tua azienda, nel caso pasticciasse grosso, sarebbe creduta nel momento in cui si scusa?